Wrigley's links gaming site to Wii system

02/21/2007 | Advertising Age (tiered subscription model)

Wm. Wrigley Jr. Co. sparked consumer interest by creating a new area of its successful "advergaming" Web site linked to Nintendo's popular Wii system and formatted specifically for TV screens. While not affiliated with or endorsed by Nintendo, the site offers free games featuring Wrigley's branding.

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