Motion-sensitive ad displays capture consumer interest

02/21/2008 | Advertising Age (tiered subscription model)

Out-of-home advertising firm Reactrix is working on a new ad system that allows passers-by to interact with graphical projections while also guiding them to a location where the advertised product may be purchased. Coca-Cola Co., Clorox and Visa have utilized Reactrix's technology, which studies say helps increase consumers' brand engagement.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL