Motion-sensitive ad displays capture consumer interest

02/21/2008 | Advertising Age (tiered subscription model)

Out-of-home advertising firm Reactrix is working on a new ad system that allows passers-by to interact with graphical projections while also guiding them to a location where the advertised product may be purchased. Coca-Cola Co., Clorox and Visa have utilized Reactrix's technology, which studies say helps increase consumers' brand engagement.

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