FiOS targets under-40 set in New York, Los Angeles, other cities

02/21/2012 | Television Business Report

Verizon is aiming a marketing effort for its FiOS service at 25- to 39-year-old urban professionals in New York City, Los Angeles, Philadelphia and Dallas-Fort Worth. The digital and out-of-home campaign, which was tested in Washington, D.C., is based on research showing the segment spends as much as 14 hours a week online.

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