How e-mail marketing can still be a boon to your business

02/21/2012 | Entrepreneur online

Social media might be getting all the attention, but e-mail marketing is still a valuable tool, according to Chris Brogan of Human Business Works. "People really want simple, brief, good messages that will reach them where they are." Businesses can improve their e-mail marketing efforts by sending short, mobile-friendly messages and by avoiding the use of do-not-reply addresses, he explained.

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