Microtargeting sweeps presidential-election tactics

02/21/2012 | New York Times (tiered subscription model), The

Presidential campaigns are engaged in microtargeting of potential voters through companies such as Aristotle, CampaignGrid and Targeted Victory, tweaking some ads for appeals to specific groups. Campaigns not only use voter-registration records but also buy information from the likes of data-mining companies Experian and Acxiom, allowing campaigns to be more personalized and nimble than ever before.

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New York Times (tiered subscription model), The

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