Optimal media allocation starts with attribution model

02/21/2012 | SearchEngineWatch.com

Jump-start your attribution modeling for better media allocation optimization by centrally managing ad servers as well as analytics and attribution platforms, writes Ted Rooke. Using the 80/20 rule as a guideline, work to determine your most efficient touchpoints, then reevaluate your media placements to take advantage of the platforms that give you the most bang for your buck.

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