Optimal media allocation starts with attribution model

02/21/2012 | SearchEngineWatch.com

Jump-start your attribution modeling for better media allocation optimization by centrally managing ad servers as well as analytics and attribution platforms, writes Ted Rooke. Using the 80/20 rule as a guideline, work to determine your most efficient touchpoints, then reevaluate your media placements to take advantage of the platforms that give you the most bang for your buck.

View Full Article in:

SearchEngineWatch.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY