Phrases that make you sound like a phony

02/21/2012 | MarketingProfs

If you present a difficult situation as a "win-win," talk about "thinking outside the box," or describe your company as "innovative," then you could be doing more harm than good. Chief executives who lean on corporate buzzwords risk sounding insincere, and correspondingly are perceived as less competent and less able to lead effectively, experts say.

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