In search of better B2B social media ROI metrics

02/21/2012 | GigaOm

Marketers need better metrics for measuring social media success, writes eBay's Sudha Jamthe. Jamthe points to Moxie Interactive's focus on tracking customer conversions from social media in its work for Verizon Wireless, along with SocialBakers' use of page scores and leader boards, plus Best Buy's internal program for customer service via Twitter, as examples of ways business-to-business marketers can better measure social return-on-investment.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA