Big Red Soda taps SMS for wide mobile reach

02/21/2013 | MobileCommerceDaily.com

Big Red Soda used grocery store signage that urged customers to send a text to win tickets to Twentieth Century Fox's "A Good Day To Die Hard." The campaign also linked users to a trailer for the movie. "When looking at customers using both feature and smartphones, SMS is that predominate technology used across all platforms, making it the best option when running a national SMS campaign like this," said Derek Johnson, CEO of Tatango, which worked on the campaign.

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