Businesses need a watchful eye to fend off fake reviews

02/21/2013 | Argophilia Travel News (Germany)

Monitoring for and responding to fake online reviews requires businesses to be engaged on review websites and learn how to spot potential fakes, writes Federico Einhorn. Look for reviews that are short on details, contain unrealistic descriptions or are isolated among generally positive comments, then post responses in a courteous tone to apologize for inconvenience while pointing out the inconsistencies in the review or providing a likely explanation for the circumstances around the complaint, he writes. Also, be sure to report possible fake to the site, but do so in a professional manner.

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Argophilia Travel News (Germany)

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