Clouds are parting for packaged-food executives

02/21/2013 | Advertising Age (tiered subscription model)

Executives of packaged-food companies, meeting for a conference in Boca Raton, Fla., were optimistic about an improving economy -- as well as opportunities to trim marketing budgets. "Consumption is up 8% in the first half; advertising spending is actually down 18%," said Denise Morrison, CEO of Campbell Soup, who credited football-themed marketing of its Chunky soup brand.

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