Digital agency Attention is bringing retro social design to its site

02/21/2013 | Advertising Age (tiered subscription model)

Digital agency Attention is reproducing the look of the original, 2004-era Facebook on its own site, replete with a shot of Martha Stewart's arrest and a profile of Curtis Hougland, the agency's founder. Hougland says the Attention is trying to "prove the point that tech comes and goes, but social behavior is permanent. We're trying to contrast how short-lived tech is, but how long-lasting the needs to socialize and share are." The campaign will continue with reproductions of an old-school AOL Instant Messenger chat box and a Friendster profile.

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