Expert: Advisers should focus on women's Social Security planning

02/21/2013 | AdvisorOne

Women often outlive their husbands, spend fewer years in the workforce and generate less in lifetime earnings, making Social Security planning especially important for them, experts say. By creating a "demand for education" among this clientele, financial advisers can establish goodwill and may benefit from women's growing presence in the workforce and their need for financial advice, says Martha Sheddon of ClientFirst Financial.

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