IAB's new ad formats still building marketer awareness

02/21/2013 | Adweek

IAB's "Rising Stars" banner-ad units are still making inroads with marketers, with about 3 in 10 saying they have heard of the format, according to an Undertone survey. IAB officials downplayed the study's significance. "This category did not exist a year ago. In another year it will be common currency for brand advertising buyers," says head of brand initiatives Peter Minnium.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY