Marketing focus turns to wearable devices

02/21/2013 | MediaPost Communications

Wearable technology devices, such as Apple's iWatch and Google Glasses, present a new area where marketers can provide content and advertising, this blog post notes. IHS Research reports that about 14 million wearable devices were shipped in 2011, and that number is forecast to increase to 92.5 million units within three years.

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