Use video submissions to take contests to the next level

02/21/2013 | Forbes

Even businesses daunted by the challenges of holding video-submission contests should pursue them because of the potential to create exposure through applicants who post their submissions to social media, writes Deborah Sweeney. Far more than a contest that requires participants to simply "like" a page on Facebook, a video contest means "your brand can circulate further than you thought it might and may even wind up in the laps of major online bloggers and influencers," she notes.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA