Best practices for B2B social media salespeople

02/21/2014 |

Social media can be a significant benefit to the sales team's lead generation, but it requires planning, writes Jeremy Durant. Salespeople must shift profiles to focus on the business, schedule update time each day and engage audiences. "Being active in social media isn't a substitute for picking up the phone or firing off an email to prospects, but it represents a dramatically different way of cultivating leads and enriching your sales pipeline," Durant writes.

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