Some founders wait too long to select a chief marketing officer because they aren't sure what skills he or she should have, writes venture capitalist Tomasz Tunguz. It's important to understand that marketing really encapsulates multiple, distinct disciplines, he argues. Some marketers are highly focused on data analysis or product positioning, whereas others are focused on branding. Match your company's needs with the desired set of skills, and hire from there, Tunguz advises.
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