Infographic: How social tactics can generate B2B sales

02/21/2014 | B2C Marketing Insider

Content marketing and social media are changing the business-to-business landscape and can drive sales, as laid out by this infographic that details the benefits of various platforms when it comes to awareness building, lead generation, lead nurturing and sales. SlideShare, YouTube and content marketing top the list of effective lead-generation tactics while nurturing rules through LinkedIn, Twitter, e-mail and phone calls, it shows.

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