Samsung and 72andSunny poke at Apple with a pencil parody

02/21/2014 | Adweek/AdFreak blog

Samsung and 72andSunny are back to mocking Apple with a parody of the iPad Air commercial in which it hides behind a pencil. The ad notes that pencils help people cheat at golf -- poking fun at Apple's loftier uses -- and shows a thinner Galaxy tablet hiding behind the Air. "You know what, I'm going to take this Samsung Galaxy Tab, and I'm going to take this pencil," says the voice-over at the end of the ad.

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