Visa's real-time marketing strategy explained

02/21/2014 | eMarketer

Real-time marketing provides Visa with greater insights into its customers, but it is just one part of the company's strategy to meet the needs of its consumer base, according to Senior Vice President Shiv Singh. "Anything and everything we do needs to build our brand and drive our geography marketing and business objectives. And if it doesn't, we don't feel the need to do real-time marketing for the sake of real-time marketing," said Singh, who oversees global brand and marketing transformation.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY