Why WhatsApp avoided advertising, user tracking

02/21/2014 | Bloomberg · USA Today

When Jan Koum left Yahoo in 2007, a big reason was his frustration with Internet giants' focus on advertising and tracking users, according to this profile. In a 2012 blog post, he further criticized the prevailing Internet business model, writing that "[n]o one wakes up excited to see more advertising." Now Koum is joining Facebook -- an ad behemoth in its own right -- as part of a $19 billion deal.

View Full Article in:

Bloomberg · USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA