Advertisers reach children through virtual pets

The critters at Neopets.com aren't real, but they do require frequent care and feeding. This virtual-pet site has provided marketers with an opportunity to target the elementary school-aged children who frequent the site with branded games like General Mills' "Chocolate Lucky Charms: Mine Car Chase."

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA