Advertisers reach children through virtual pets

The critters at Neopets.com aren't real, but they do require frequent care and feeding. This virtual-pet site has provided marketers with an opportunity to target the elementary school-aged children who frequent the site with branded games like General Mills' "Chocolate Lucky Charms: Mine Car Chase."

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY