Nielsen outlines research plan to counter criticism

02/22/2005 | NYTimes.com · Mediaweek

Nielsen Media Research, facing criticism of its TV-ratings service, has outlined changes in an eight-page letter to the industry and regulators. The steps include spending $2.5 million on methodological research, revamping the pricing structure for minute-by-minute data and developing a plan to measure VOD.

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NYTimes.com · Mediaweek

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