Kraft's Deromedi lays out strategy

Kraft Foods CEO Roger Deromedi told a food industry analyst's conference that too many of his company's products are positioned in the shrinking middle of the market, but added that Kraft will benefit from innovation that will see more convenience- and health-focused products. The company also plans to boost its marketing budget. Flavored water under the Capri Sun brand, and disposable macaroni and cheese containers are among the new items planned.

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