Latin music awards show draws mainstream advertisers

02/22/2006 | NYTimes.com

More big advertisers plan to air TV spots during this year's "Premio Lo Nuestro a la Musica Latina," in a nod to the growing importance of the Spanish-speaking market. Pepsico and Wendy's International are among the big-name advertisers that will launch campaigns on the "big event" program, set to air tomorrow evening on Univision Communications' Univision network.

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