Translating product placement into sales

02/22/2006 | MediaPost Communications

San Francisco-based Delivery Agent takes product placement one step closer to the consumer by making it easy for viewers to shop online for items they've seen on popular TV shows -- whether they are paid placements or not. Among the company's deals is an arrangement with ABC to sell products that appear on "Desperate Housewives," "Grey's Anatomy" and other popular shows.

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