Words should matter more in Knob Creek campaign

02/22/2006 | Chicago Sun-Times (free registration)

The compelling copy for BBDO, Chicago's, new print and outdoor campaign for Knob Creek bourbon suffers at the expense of busy visuals, according to the Chicago Sun-Times' Lewis Lazare. "In this instance, we wish the arty inclination to push the imagery had lost out to emphasizing the sharp writing," he writes.

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