Without YouTube, Dove TV ads aren't making much viral noise

02/22/2007 | Advertising Age (tiered subscription model)

Unilever laid the viral groundwork for another buzzworthy edition of its "Campaign for Real Beauty" by submitting a TV spot for its Dove Pro-Age products with nude 50- and 60-something women to the TV networks, which promptly rejected the ad. The new clip has not found a regular home on YouTube, so it has generated much less traffic to the marketer's Web site.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY