Without YouTube, Dove TV ads aren't making much viral noise

02/22/2007 | Advertising Age (tiered subscription model)

Unilever laid the viral groundwork for another buzzworthy edition of its "Campaign for Real Beauty" by submitting a TV spot for its Dove Pro-Age products with nude 50- and 60-something women to the TV networks, which promptly rejected the ad. The new clip has not found a regular home on YouTube, so it has generated much less traffic to the marketer's Web site.

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