Designers try innovation on for size

02/22/2009 | Economist (free content), The

Fashion houses are known for obsessing over hemlines, but in the a recession, the bottom line has become even more important. During this year's New York Fashion Week, designers ditched glittering runway shows in favor of more intimate affairs where models strolled through showrooms or even mingled in a crowd, like some sort of couture cocktail party. The trend could signal the decline of the big fashion shows altogether, as more designers attempt to connect with customers directly online.

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Economist (free content), The

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