Adina for Life lines up Pepsi-linked support

02/22/2010 | American City Business Journals

Adina for Life, a beverage company started by Odwalla founder Greg Steltenpohl, has found an investor in CIC Partners, a group with former PepsiCo Chairman and CEO Roger Enrico. Steltenpohl, who sold Odwalla to Coca-Cola in 2001, also has tapped as acting CEO John Bello, who sold his SoBe beverages to PepsiCo in 2000.

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