Alice Cooper finds ubiquity in Germany

02/22/2010 | New York Times (tiered subscription model), The

A TV viewer in Germany would have a hard time avoiding ads for electronics chain Saturn starring the elderly rock star Alice Cooper as the proprietor of an interstellar watering hole. In a recent earnings report, parent company Metro Group credited "successful ad campaigns" with helping to boost sales at Saturn and related retailer Media Markt.

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New York Times (tiered subscription model), The

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