Counting up the Super Bowl ad tweets

02/22/2010 | Wall Street Journal, The

A study of Twitter posts during the Super Bowl from PeopleBrowsr.com offers fresh insight into the game's winners and losers. Snickers and Google drew the highest percentages of positive tweets, while ads for Focus on the Family and GoDaddy had the smallest percentage of positive tweets. A Doritos ad generated the most tweets altogether with 41,748 comments.

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