LatinWorks hits bull's-eye for Hispanic market

02/22/2010 | Adweek

Austin, Texas-based LatinWorks won AdWeek's Multicultural Agency of the Year through creative, strategic efforts to reach the Hispanic market such as a playful Domino's Pizza spot depicting a game of telephone and a Starburst campaign featuring a llama. The Omnicom agency focused on building emotional connections to develop brand loyalty.

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