Marketers pushing apps find it tougher to break out

02/22/2010 | Brandweek

The glut of iPhone applications, totaling more than 140,000, means that marketers of branded apps must spend $50,000 to get the same results they would have gotten with a $15,000 spend one year ago, AdMob Managing Director Jason Spero says. While some marketers are spending more on mobile ad bursts to push their apps, others expend their efforts on lobbying Apple for a featured listing.

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