Are you a conversation fire-starter?

02/22/2011 | Entrepreneur online

Engaging customers online is like starting a fire, writes Gail Goodman. You have to spot the initial sparks of interest, then nurture and feed them until they grow into a self-sustaining conversation, she writes. Make yourself available, provide plenty of original content for users to chat about and, for best results, seek to weave conversations across multiple social platforms, Goodman advises.

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