Digital marketers are earmarking more of their budgets for branding-based objectives, according to an eMarketer analysis. Advertisers spent $12.4 billion on branding campaigns in 2011, or 39% of their total online marketing budget. That's expected to more than double to $26.66 billion in 2016, accounting for 43% of all U.S. online ad spending.
Branding campaigns grab a bigger slice of online ad budgets
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