Group sales, upselling help lift cruise profits, experts say

02/22/2012 |

Travel agents have a variety of commissionable add-ons that they can use to maximize their profits from cruise bookings, such as land packages, group sales, shore excursions and travel insurance, several expert cruise agents say. Agents should also offer upgrades to clients to improve their cruise experience, they say. "When I've listened to clients that were all about the money, they often came back from the trip not happy about what they missed. The moral is: Always offer more," said Lisa Silvestri, owner of Silvestri Travel.

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