Pinterest is potentially a valuable tool for search marketers, but only for those capable of approaching the site creatively, says Greenlight strategist Charlie Elliott. The site's code is crawlable, and "pinned" content confers authority to its original source, but brands can't simply use the site as a Twitter-style broadcast service. Instead, marketers should find ways to encourage their users to "pin" brand- or product-related content.
Marketers search for success on Pinterest
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