What will the Safari privacy misstep mean for regulation?

02/22/2012 | Adweek

Recent news stories about how Google and other industry players had found a workaround to a privacy setting on Apple's Safari browser could incite lawmakers and regulators to take a new look at online privacy. Network Advertising Initiative Executive Director Marc Groman said, "NAI compliance staff is reviewing the allegations contained in last week's articles with respect to all NAI members identified in the articles." IAB's senior vice president and general counsel Mike Zaneis said, "This puts added pressure on us to make sure we have an enforceable program."

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