Barneys revamps its mobile strategy with optimized-site shopping

02/22/2013 | Luxury Daily

Barneys New York is touting its shopping-enabled, mobile-optimized site for the first time in its latest campaign running in the New York Times' mobile fashion section. The black-and-white mobile banner simply reads "Shop now" alongside the brand's logo. "Offering a mobile-optimized site is a solid strategy for most retailers, since consumers are on mobile devices. This is especially important for luxury retailers," writes Erin Shea.

View Full Article in:

Luxury Daily

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY