The difficult conversation about costs

02/22/2013 | New York Times (tiered subscription model), The

While physicians have been a key focus of efforts to reduce health care costs in recent years, patients’ views play a critical role in their ability to balance resources and appropriate care, writes Dr. Pauline Chen. A study published in the journal Health Affairs finds that most people want to leave costs out of discussions about their care and would request more expensive options even if they carried only marginally greater benefit than cheaper alternatives, believing "cost was synonymous with quality," Chen writes.

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