Signs increasingly point to boomers as key marketing bracket

02/22/2013 | Huffington Post, The

A number of factors are coming together to convince marketers that the boomer generation is important "[i]f you want to see a boost in your business and stay ahead of the game," writes Alexis Abramson. From their outsized buying power to the time they have for leisure activities to their focus on family finances, the opportunities and openings for marketers sensitive to boomer issues abound.

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Huffington Post, The