Clichés like "good communicator" and "hard worker" are poor choices for your personal branding statement. To get beyond them, use a "why chain," Nacie Carson writes. "Start with a statement about yourself as a professional using one of your current descriptors, like 'I am an excellent communicator,' and then ask yourself 'Why?' ... And then you respond, and then you ask again," Carson writes.
Use a "why chain" to fix your personal brand
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