What good are your social media followers?

02/22/2013 | Entrepreneur online

Like any database, a base of social media followers is not worth much unless you can make it work for you, says Michael Wrigley, chief marketing officer for social marketing platform EngageSciences. Experts say you should turn your followers into advocates for your brand by paying attention to what they are saying and engaging with those who are most interested in or excited about your company.

View Full Article in:

Entrepreneur online

Published in Brief: