A-to-Z WOM, Part 2: The Rise of Social & The New Purchase Path


So, why is social so important for businesses? At risk of stating the obvious, social media is where your customers and future customers are spending their time online. According to Nielsen, consumers continue to spend more time on social networks than on any other category of site. In 2012, social accounted for 20% of total time online via PC, and 30% of total time online via mobile. Find out more at WOMMA.

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