A-to-Z WOM, Part 2: The Rise of Social & The New Purchase Path

02/22/2013

So, why is social so important for businesses? At risk of stating the obvious, social media is where your customers and future customers are spending their time online. According to Nielsen, consumers continue to spend more time on social networks than on any other category of site. In 2012, social accounted for 20% of total time online via PC, and 30% of total time online via mobile. Find out more at WOMMA.

View Full Article in:

http://www.womma.org/blog/2013/02/a-to-z-wom-part-2-the-rise-of-social-the-new-p...

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY