Commentary: "The love and loathing of cinema ads"

02/23/2005 | BBC

BBC correspondent Stephen Evans is noticing a new trend in U.S. movie theaters -- patrons increasingly are booing and jeering at cinema advertising and are petitioning for movie listings that list the start of the feature, not the start of the commercials. He does note, however, that research shows that young adults, ages 12 through 24, are not annoyed by cinema advertising.

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