FCB to man the taps at Coors Light

02/23/2005 | Wall Street Journal, The

The newly combined Molson Coors Brewing Co. selected Interpublic Group's Foote Cone & Belding to take over as its agency of record, including taking on the Coors Light account, replacing sister Interpublic agency Deutsch. The Coors brand used both Deutsch and FCB as agencies of record, and the move was described by a Coors spokeswoman as an administrative decision.

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