Food marketers craft new pitch to children

02/23/2005 | Mediaweek

Although marketers of fast food and kid-friendly cereals and snacks are waiting for the regulatory shoe to drop on their advertising practices, many in ad sales are expecting upfront buys for children's shows to increase, as food companies vie to position their products as healthful alternatives. "It isn't that Kraft is pulling out of kids. It is what they will be advertising that will be different," said Tricia Wilber, SVP of advertising sales and promotion for ABC Cable Networks Group.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA